PSA PLAN WORKSHEET

What issue/ topic did you choose?
I chose Digital Communication.

Why is this important?
This is importune because because it helps people be able to communicate in a more instant way.
Who do you want to reach?
I want to reach every and anyone who has access to digital communication.

What is the behavior you're looking to change?
The behavior I am looking to change is how a person chooses to communicate.
Why doesn’t the audience already engage in this behavior?
The audience doesn't already engage in this behavior because people either don't have digital access or stick with the old ways of communication.
What emotional appeal can you make?
The emotional appeal I can make is by making it interesting using a movie as a reference towards digital communication. A realization of power. A funner way to communicate by.

Belonging; Power/Control; Fun: Safety;
That doesn't make any sense..

Put your audience in a situation/scenario where the issue would come up in their lives.
Trying to contact a friend, they are no where near you or on vacation. So you use your phone or instant messaging to contact them.

Where are they?
At a company.
Who is there?
President of the company and the workers.
What's going on around them?
Silence.

What are they saying?
Thinking how they can talk among themselves.

Who is message brought to you by?
United States.